Melanie Barrett ’21 relies on her “Happy Planner” to balance her busy schedule. Barrett, a double major in voice performance and business management, not only carries a full load of classes, but she’s currently running a successful startup, a business so personal it’s named after her late sister, Bailey.
“At first I did not balance my responsibilities. I felt that prioritizing Bailey Bug was important,” said the newly minted entrepreneur, whose company, Bailey Bug LLC, develops specialized apparel and accessories for warmth, style, and safety for those who use wheelchairs.
“Soon I realized that I needed my Ƶ education for Bailey Bug to excel.”
The spark for Barrett’s company came from her sister, Bailey, who was born with Lennox-Gestaut Syndrome, a rare form of epilepsy that confined her to a wheelchair. Barrett’s family had a difficult time finding a jacket that would fit over Bailey and not tangle in the wheels of the chair.
“It started as a homemade coat for my older sister. Bailey passed away in 2017 while I was in high school and was the inspiration for a movement I did not think was possible.”
The movement has been growing since Barrett first presented her specially designed cape, which fits around a wheelchair to keep occupants warm and comfortable, at Ƶ’s annual Tiger Tank event in 2018. The event, hosted by the department of business, is Ƶ’s version of the popular Shark Tank program and features alumni judges.
One of the judges, Ƶ Board member Scott “Muddy” Watters ’87, owner and president of Flippin Water LLC, loved Barrett’s idea and helped her set the groundwork for Bailey Bug.
“Melanie had great passion for her product, and it showed in her presentation,” said Watters, whose company assists with fundraising, equity, and debt solutions, as well as capital and finance restructuring.
“Bailey Bug is very personal to her. I was impressed by how well she presented in front of a large group. I already had some contacts in mind that I felt would be a good fit to help Melanie get her product launched. We talked about her goals and what she wanted to gain from this experience.”
Barrett was so passionate about Bailey Bug that Watters reached out to a longtime friend, Mike Billman, who works for D-Terra Solutions in Columbus, Ohio. D-Terra helps individuals or companies take product ideas and make them a reality. They gave Barrett a paid summer internship, helped her create a business plan, and created product specifications, prototypes, and stage-gate launch plans. They also connected her with lawyers to help set up her LLC and trademarks for Bailey Bug.